We've been focused on improving innovation hit rates for over thirty years, continuously refining our approach and expanding our offering.

We have found that the actions and practices that have rewarded us with the greatest increases in impact are:

• Expanding our skills, deepening our resources and extending our reach through joining Monitor

• Integrating skills and perspectives, particularly design synthesis, competitive strategy, and business analytics

• Developing new methods

• Paying great attention to how we work together with our clients on our engagements